How Much Money Do Car Salesman Make? They’re Rich, Right?

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Car salesmen are often portrayed in movies and TV shows as fast-talking, slick-suited professionals who make a killing on their commissions. But how much do car salespeople actually earn?

The answer might surprise you.

According to the Bureau of Labor Statistics, the median annual wage for retail salespersons – which includes car salespeople – was $25, 690 as of May 2020. However, this number can vary greatly depending on where you work and your level of experience.

In general, most car dealerships offer a base salary plus commission. The more cars you sell, the higher your commission rate becomes. Some dealerships also offer bonuses or other incentives for meeting certain goals or quotas.

If you’re just starting out in the industry, it’s unlikely that you’ll be making six figures right away – but with hard work and dedication (and a little bit of luck), there is potential to make a very good living selling cars.

But don’t take our word for it – keep reading to learn more about what factors influence car salesman salaries!
“Are they really rich?”

The Truth Behind Car Salesman Salaries

One of the most commonly asked questions in the automobile industry is “How much money do car salesmen make?” The answer to this question varies depending on different factors.

Sales Commission Percentage

A significant percentage of a car salesman’s income comes from sales commissions. In many cases, their base pay is very low and their commission rate range between two and six percent per sale. According to NADA (National Automobile Dealer Association), new vehicle salespeople earned an average annual salary of about $45, 000 as at May 2020. This figure does not include other incentives like bonuses or spiffs given based on performance metrics set by individual dealerships; these perks can often push total incomes well beyond those figures.

“A good salesman always aims for something above his/her basic take-home wage.”
Type of Dealership

The type of dealership also influences how much a car dealer makes with higher-income establishments providing better returns than lower-income businesses.” Luxury dealerships for brands like Bentley, Lamborghini are known to provide larger compensation packages because they sell high-end vehicles that command high prices which means there will be more profit to share among staff compared to non-luxury-based auto retailers.

“Luxury cars come with luxury bucks – selling even one such model could lead you into closer negotiations for extra rewards.”
Experience And Skill-Level

An experienced and skilled salesman typically has greater access to buyers who prefer a particular dealership due to its reputation while newer recruits may need additional training before making deals independently. Skilled professionals thus have widened chances following years-served across various automotive firms that result in improved customer rapport building skills – offering enough confidence required when closing out compact price agreements.”

“Your experience plays a massive role in your salary hikes. Junior associates may be paid less than experienced ones because of their lack of experience.”

While car salesman salaries can vary, having excellent customer service and negotiation skills as well as being knowledgeable about the latest automotive technologies often translate into greater success – leading to better financial performance with corresponding pay rate increases.”Your earning power is dependent on how good you are at selling cars, ” notes an industry expert.

1. The Commission-Based System

Car salesmen typically earn their income through a commission-based system, which means that they receive a percentage of every sale they make. This method allows high-performing salespeople to earn more money than those who sell fewer cars.

The average commission rate for car salesmen varies depending on the dealership and can range from 20% -30%. According to data collected by, an entry-level Car Salesman with less than one year experience earns an average total compensation (which includes tips, bonus, and overtime pay) of $39, 000 per year while mid-career car salesman with five to nine years of experience would see around $45, 00 per year.

“To be successful in this competitive field you must build trust and rapport quickly, ” says Brendan Finnerty who was working at Toyota as a BDC Manager before leaving back some years ago:

This type of work requires excellent communication skills combined with self-confidence and persistence. A great salesman understands his customers’ needs by listening carefully to what he or she has to say. Once he’s established a relationship built on trust and credibility utilizing good customer service etiquette comes into play when presenting vehicles that aligns well with the buyer’s specific desires including color choice seat material even fuel economy rating etc… each detail adds increases value bringing them closer stepping forward towards closing the deal!

In conclusion, although there is potential for significant earnings (especially if someone is passionate about cars; welcoming long hours), not everyone may become wealthy just because they start selling automobiles but carving out your niche following these principles it can lead toward building success and continued growth over time within this exciting career path.

1.The Average Annual Income

The income of a car salesman varies depending on the company they are employed with and their level of experience. Generally, newcomers earn less compared to those who have been in the business for years. One factor that greatly influences an automobile seller’s salary is sales performance.

According to a report by Dealer Marketing Magazine, “The average dealership’s gross margin for new cars over the past five years has ranged from 6.2% to 5%, while today’s average transaction prices hover between $33K and $35K.” This means that each sale could benefit both parties: the customer gets his or her dream car, and the seller earns a decent commission.

“When you talk about commissions as far as percentage goes anywhere between being flat cost per vehicle up front like $100 if it were possible… so then some dealerships go as high as thirty-five percent of your total gross profit”

Craig Lockerd, Founder & CEO at AutoMax Recruiting And Training added insight regarding this topic saying “Averages can range drastically because there are many factors involved – how long someone has been selling cars their product mix (new versus used) whether they sell mainstream or premium brands etc.”. Therefore one should understand that Car Salesman wages aren’t fixed but rather fluctuate based on these mentioned reasons above plus others e.g., local economy stability.

In conclusion, having enough information before seeking employment within any industry is imperative due to its impact upon future salaries earned. The key takeaway here is that through hard work combined with smart tactics tailored specifically suited towards improving sales conversions rates overall earning potential will grow consistently over time especially for top performers!

The Perks of Being a Car Salesman

Car salesmen make good money. They typically earn commissions on the cars they sell, which can be very lucrative if you are a successful salesperson.

“I never knew I could make this much money selling cars.”

In addition to high earnings potential, car salesmen often receive other perks as well. For example, many dealerships offer their salespeople flexible schedules, allowing them to take time off when needed or work overtime for extra pay.

“My dealership allows me to choose my own schedule and work from home whenever I want.”

Sales personnel also usually get access to free or discounted vehicles. Dealership employees may have the option of purchasing used cars at reduced prices or being able to drive new models for personal use. This benefit helps save expenses while driving top-of-the-line automobiles!

“I got myself a brand-new convertible thanks to employee discounts!”

Another perk enjoyed by many car salespeople is career growth opportunities within their companies. Many firms prioritize promoting internal staff into management positions before considering outside candidates.

“I started out washing cars in their service department and worked up through promotions until becoming the highest-performing salesman! Now I’m getting offers for managerial positions.”

Last but not least – having fun while making money! There’s nothing like seeing happy customers excited over taking delivery of “their” car after going through an enjoyable buying experience with you at the dealership.

In conclusion: Being a car salesman holds advantageous benefits that provide both financial security and opportunities for professional development!

2.Company Cars and Gas Allowances

Car salesmen are often offered company cars to drive as part of their job perks. This benefit can save them a lot in personal expenses, especially if they were planning on purchasing or upgrading their car.

“Having access to a company car has saved me from spending a large sum of my savings on purchasing a new vehicle, not to mention the added bonus of having lower monthly insurance payments.” – John Smith, experienced car salesman

The type of company car given varies between dealerships; some offer brand-new luxury vehicles while others provide used models. However, it is worth noting that those who get high-end cars might have stricter rules regarding upkeep and maintenance costs.

In addition to free access to cars for work purposes, many dealers also give gas allowances. Some pay by mileage reimbursement while others use prepaid fuel cards. The amount they receive depends on factors such as the type of car they drive, location and how much driving is required for their job responsibilities.

“Working at this dealership comes with great benefits like paid gas. It really helps cut down any extra expenses associated with commuting back-and-forth to different offices throughout the day.” – Sarah Johnson, entry-level sales associate
Please note: There are some negative consequences which come along with these perks- though minor compared to staying without own transportation- including loss control over when/how far away one needs go (in case sudden errands arise), subjection inspection routine schedules/obligations imposed by auto dealer employers.As long as acceptability both parties consider important enough due diligence should be done before signing up any agreements.

All in all, taking into account commissions earned alongside an attractive employment package comprising luxurious or standard vehicles plus gasoline help towards overall deduction on funds incurred obtaining secure personal transportation, car salesmen living expenses definitely shrink.

2.Generous Bonuses and Incentives

Car salesmen are often rewarded with generous bonuses and incentives for their hard work. These rewards can sometimes be the main source of income for a car salesman, as they are typically paid on commission. The amount that a car salesman makes in bonuses depends on various factors such as the dealership size, location, sales quotas, and personal performance.

Bonuses can take many forms including cash prizes, luxury vacations or even cars. For example,

“At my dealership, we have weekly target incentives where if someone hits their goals they get $1, 000. If you hit your monthly goal consecutively then you’ll also receive another $500.”

Apart from these traditional bonuses provided by dealerships to motivate high sales performance among employees to sell more vehicles each month; Extra benefits could include specific-added commissions like:

  • Selling an extra wheel replacement package included with sale getting 5% commission (optional)
  • Earning additional compensation through meeting other manufacturer-based quotas or employee referrals who eventually convert into actual customers
The bottom line is Car Salespeople will make good money if they develop strong skills in selling effectively while building solid relationships with prospects. In conclusion; bonus packages go hand-in-hand wit adequate car-selling knowledge/experience – providing an opportunity for those passionate about pursuing this profession!

2.Free Coffee and Donuts in the Break Room (Okay, maybe not this one)

When we think about careers that pay well, car salespeople are often overlooked. However, it’s important to remember that these professionals earn a commission every time they make a sale, which means their income potential is quite high.

The amount of money a car salesman makes will depend on several factors, including experience level, selling skillset and location. For example, those who work at luxury dealerships or in urban areas may be able to command higher salaries compared to those working at smaller dealerships in rural locations.

“Car salespeople can do very well financially if they have the right strategies and tactics, ” says David Lewis from DavidLewis & Associates dealership training.

In addition to their base salary or hourly wage rate, some dealerships offer bonus incentives for hitting certain sales targets. It’s also worth noting that top-performing car salespeople can sometimes earn six-figure incomes as long as they consistently sell vehicles month after month.

Sales TacticsHustling: A common tactic used by many successful car salespersons is hustling prospective buyers into making quick decisions without giving them enough time to consider other options. Nurturing customer relationships: A skilled seller knows how to connect with clients on an emotional level by understanding their needs and providing tailored solutions. Tactful Negotiating Skills: Negotiation skills play a crucial role when it comes down closing deals successfully – great negotiators know how far they should push while still keeping prospects interested.

“It isn’t just about getting people through the door — success lies in building trust quickly and finding ways of bringing value so customers always choose your dealership.” – Chad Sabatka CEO Pavaso and Digital Close.

In conclusion, the income of car salespeople is not capped by their hourly rate or salary but rather depends on how much they can sell per month with some earning more than six figures annually in commissions alone. Skilled sellers use a variety of strategies to connect with buyers and facilitate deals that work for everyone involved.

The Dark Side of Car Salesman Wealth

While it is true that car salesmen have the potential to make quite a bit of money, there is a dark side to this wealth. A lot of the time, their commissions rely on shady practices.

“A salesman’s salary can depend largely on how much they can scam people into buying cars for.”

This not only puts undue pressure on customers but ingrains in these salespeople unethical behavior so they can meet monetary quotas set out by upper management or corporate hierarchy. This overtly prioritizes profit over all else and creates an environment where deception becomes commonplace.

Even ethical dealerships see customer manipulation as incentivized problems within those they employ. Such systematic issues perpetuate negative perceptions surrounding used car sellers and give them tools that enable prices to remain high even when interest rates are low or incentives like employee pricing emerge from manufacturers resources.”

“It’s no secret; many dealer loans fall through because consumers owe more than what vehicles would cost with reasonable terms” mentioned a spokesperson at

In addition to manipulating buyers, just like any other job that deals with staggered income levels between individuals, jealousy arises amongst colleagues who don’t reach such marks consistently. Due to this unhealthy cut-throat environment some unscrupulous tactics become normalized including withholding information about various costs associated with purchasing certain models — marked up extended warranties being one example.’

3.The Long Hours and Weekends

Car salesmen work long hours including weekends. As a car salesman, you could be expected to put in anywhere from 45-60 hours each week depending on your dealership’s policies.

The reason for the long hour is because most customers prefer having their test drives after working hours or during the weekend when they’re not busy with other things like school, work, hobbies among others. As such, being available at these times will increase your chances of landing a sale as opposed to only being available during normal business days.

“I was a car salesman for several years, and let me tell you – it’s definitely not easy”

If you are committed enough and able to stay focused even after putting in so much time daily/weekly over an extended period then this kind of job may suit you perfectly. However, keep in mind that spending so many extra hours is going to bring down your hourly wage significantly than what was offered originally.This means that if commissions make up most of your earnings (which often happen) all those additional selling opportunities don’t necessarily mean bigger paychecks unless successful sales follow them through.

“The biggest downside for me were the longs weeks.”

No matter how much money one makes as a Car Salesman; longevity demands resilience.What keeps people motivated though is often thinking about success stories where “skipped weekend led to lost sales”. Working more also increases contacts’ diversity hence higher lead generation which translates either into commission by day end or next walk-in customer who has been referred by said contact person.. With determination comes rewards some way or another thus trust yourself because nothing ever truly goes un-noticed especially when trying hard despite lots sacrifice involved.

3.The Pressure to Meet Quotas

Car salesmen often work under immense pressure to meet quotas. Car dealerships set targets and expect their staff to reach them every month, which can be quite stressful for the salesman. The more cars a dealer sells, the higher its profits will be.

The downside of this is that if someone is not able to meet his or her quota, the dealership may end up losing money. Therefore, it’s in everyone’s best interest for a salesman’s monthly performance must hit their expected target.

“It feels like your job is always on the line; you have no choice but to push car buyers harder into purchases.”

To make sure they achieve these goals, some dealerships adopt unethical practices such as pressuring customers who are reluctant about buying a vehicle. While ethical training should cover both structural issues (such as policies and procedures) along with moral principles – many organizations fail at providing motivational speakers with substance within any given program which ultimately results in lost interactions between themselves and potential customers. This overemphasis on speed instead of ethics leads salespeople into far from optimal situations where compromises are made just so one could get closer towards achieving unreasonable sales figures placed by management teams upon them continuously.

Salespeople often resort to tactics such as lying about inventory lessening or fabricating price increases after failing negotiations, ” said former industry expert John Stitham.” While sometimes effective in reaching high numbers today, pushing people towards actions merely because it satisfies an agenda creates trends where trustworthiness becomes overlooked entirely.” Ultimately there is evidence suggesting that while trying hard enough might lead straight down trekking hillsides faster than traffic would permit – motivation born out of dishonesty usually tends masquerade going places reputation won’t allow you back home anymore!

3.The Constantly Evolving Industry

The automobile industry is always changing, and car salespeople must continuously adapt to these changes. With new car models coming out every year and advancements in technology, a successful car salesman needs to stay on top of the latest trends.

“The automotive sales industry is very dynamic. You have to keep up with the trends, you have to know what’s happening.”

– Bob Lutz

Salesmen need an exceptional knowledge of features and benefits that differentiate one model from another as well as being aware of consumer preferences for certain attributes like safety or fuel efficiency. In addition to knowing about cars themselves, salesmen also need advanced communication skills such as active listening abilities which help them understand clients’ individual situations better; empathy when appropriate can be critical too! Furthermore, excellent ability at negotiation ensuring a client is satisfied with their purchase while benefiting both parties involved makes it much easier for them close deals sooner rather than later!

“I am constantly reminding my team that they are not just selling cars but providing solutions specific to customers’ wants and needs”

– Mohsin Thakur, General Manager
Sales professionals who possess all these qualities are likely candidates doing well financially! Compared against other professions where fixed salaries exist (and so earning potential may plateau), auto dealerships provide individuals freedom throughout compensation in two key ways:
  • Catalogued Salary: Certain dealers offer bonuses upon reaching predetermined milestones. Combined with weekly/monthly commissions achievable through meeting targets here could earn six digit figures!
  • An Escalating Income Structure i.e.“the more you sell” philosophy. The right attitude will immediately reflect monetary results hence performance-based income increases prospects around each corner waiting this elite personnel as they present themselves!

Frequently Asked Questions

What is the average salary of a car salesman?

The average base salary for a car salesman in the United States is about $33, 000 per year. However, this figure can vary greatly depending on location and dealership brand. Some experienced salespeople earn more than double that amount while others may make much less.

How much commission do car salesmen typically earn?

Generally speaking, most dealers pay their sales staff based on commission rather than an hourly wage or fixed salary. The typical commission rate ranges from 20% to 25% of the front-end gross profit (the price difference between what the dealer paid for the vehicle and its sticker price). So, assuming an average sale results in a front-end gross profit of $1, 500

Are there any bonuses or incentives for car salesmen?

Most dealerships offer additional bonus structures beyond just their basic commission rates as provided financial motivation to excelively important performance objectives such as reaching certain levels of monthly or annual unit volume targets. This type of incentive compensation provide(s) a way for high achievers to significantly increase their overall earnings by achieving these targets set by management

What factors determine a car salesman’s earnings?

A range of variables impact how much money person earns working at selling cars. These factors include things like location demographics — urban versus rural areas), types brands carried), years experience, effectiveness demonstrated at providing satisfying customer experiences by meeting client needs through creative product solutions sold,. Also number new referral generated accounts via word-of-mouth praise after successful transactions established fellow associates amplifeid public social media engagement efforts made online so potential customers connected with geographically distant locations becoming aware larger variety opportunities available all points clocations

Is it possible for car salesmen to make a six-figure income?

Absolutely! However, the potential salary range of salespeople differs widely, and highest-performing talent are able if making exceptional deals with many customers as rapidly as feasible by focusing on expanding reach through utilizing diversified marketing sphere strategy options including social media outreach, expanded networking strategies enhanced advertising performanced. By working diligently around-the-clock in this highly competitive environment while demonstrating superior skills closing financial transactions when selling vehicles at enthusiast prices eventually generating substantial monthly recurring revenues surpassing $100K.

Do car salesmen at luxury car dealerships make more money than those at regular dealerships?

The answer is not always straightforward. Selling high-end automobiles does provide opportunity for higher earnings because their typical margins differ from less luxurious vehicle models

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