Is Lexus A Luxury Car? Find Out The Truth Here!

Lexus is a brand that has made its mark in the luxury car market with high-performance vehicles and impeccable designs. It’s no secret that Lexus produces quality cars, but what sets them apart from their competitors?

In this article, we will explore the definition of “luxury” when it comes to cars, and whether or not Lexus fits under that category. We’ll examine the features that make a car luxurious, including comfort, style, performance, and technology.

“The difference between something good and something great is attention to detail.” – Charles R. Swindoll

We’ll also investigate how well Lexus competes against other top-notch brands such as Mercedes-Benz, BMW, and Audi. Is Lexus just another car manufacturer trying to break into the luxury game, or have they cemented themselves as one of the best?

Whether you’re a die-hard Lexus fan or just curious about luxury cars in general, this article will provide insightful information about the luxury car industry as a whole, while focusing on what makes Lexus stand out from the crowd. Hold on tight and enjoy the ride!

Understanding Luxury Cars

The Definition of Luxury Cars

A luxury car is a vehicle that’s designed for comfort, superior performance, and a unique experience. These cars offer premium features and amenities such as leather seats, advanced technology, safety systems, and extensive customization options. More importantly, they’re built with high-quality materials and experience rigorous engineering and testing processes to provide world-class performance.

Why Luxury Cars Matter

Luxury cars are not just about prestige and status; they have significant economic, social, and cultural impacts on society. For one, the luxury car industry creates jobs, innovations, and stimulates demand for new technologies in the automotive industry. It also inspires competition among automakers, which results in better designs, features, fuel efficiency, and price points that benefit consumers.

In terms of societal impacts, luxury cars demonstrate wealth inequality and conspicuous consumption, but they also symbolize innovation, creativity, and individual expression. Finally, luxury cars play an essential role in shaping popular culture by defining styles, trends, and influencing lifestyle values and interests.

“The pace car is a rolling example of the technical advances made today. To be offered this opportunity to drive it here today was incredible.” -Danica Patrick

Is Lexus A Luxury Car?

Lexus is a Japanese luxury car brand founded in 1989 as the luxury division of automaker Toyota. Initially launched in North America, it has since expanded globally and become known for its high-end vehicles that combine quality, reliability, and elegance.

While there may be debates about the definition of luxury cars and whether specific brands meet the criteria, most experts agree that Lexus belongs in the category of luxury vehicles. Lexus cars boast numerous features that set them apart from regular cars, such as soft leather seats, advanced safety features, high-quality sound systems, and top-of-the-line engines. Additionally, Lexus prioritizes premium service for its customers, including complimentary maintenance, 24-hour roadside assistance, and VIP perks.

“Lexus’ success is a product of our passion for making vehicles that can stir the soul, treat people well and build memories that last a lifetime.” -Mark Templin

It’s worth noting that the luxury car market is highly competitive and constantly evolving, with new entrants attempting to redefine what constitutes a luxurious driving experience. Some may argue that certain automakers have already surpassed Lexus in terms of boldness, design, or performance innovation. Regardless, there’s no question that Lexus remains an excellent choice for drivers seeking comfort, style, and sophistication in their cars.

Lexus: A Brand Overview

Lexus’s History and Background

Established in 1989, Lexus is the luxury vehicle division of Japanese automaker Toyota. The brand was launched to compete with established German and American luxury car makers like BMW, Mercedes-Benz, and Cadillac.

It all started when Eiji Toyoda, then-chairman of Toyota, challenged his company to create a car that surpassed the best luxury cars in the world. In the span of just six years, they came up with the first LS, which went on sale in Japan in 1989 as the Toyota Celsior and in North America as the Lexus LS 400.

Since its inception, Lexus has become known for its high-quality vehicles, exceptional customer service, and cutting-edge technology. They now offer a full lineup of luxury vehicles including sedans, SUVs, coupes, and hybrids.

Lexus’s Current Lineup of Vehicles

Lexus offers a diverse range of luxury vehicles that cater to different needs and preferences:

• The compact UX crossover gets excellent gas mileage and is perfect for city driving or commuting.
• The midsize NX crossover combines sporty handling and precision engineering with impressive fuel economy.
• The RX crossover is a spacious family vehicle that comes standard with advanced safety features.
• The ES sedan is luxurious and comfortable, ideal for long drives and daily commutes alike.
• The GS sports sedan delivers power and performance while maintaining a refined cabin.
• The LC coupe boasts sleek exterior styling along with an immersive multimedia experience inside.
• The LS sedan is Lexus’s flagship model, featuring exquisite craftsmanship and attention to detail.
• The RC coupe offers thrilling performance wrapped in a stylish and refined package.
• The GX SUV is built for adventure, with rugged off-road capability and ample cargo space.
• The LX SUV is Lexus’s largest vehicle, seating up to eight passengers with plenty of room for luggage.

Whether you’re looking for a luxury compact crossover or a spacious SUV, Lexus has a vehicle that will meet your needs. Each model is designed with meticulous attention to detail and high-quality materials, ensuring the ultimate driving experience.

Lexus’s Brand Philosophy and Mission

Lexus aims to create vehicles that offer not just luxury but also exceptional quality, reliability, and value. They strive to deliver unmatched customer service and are committed to sustainability and reducing their environmental impact.

“We believe that our brand’s success depends on maintaining a reputation for superior quality and continually exceeding expectations.” -Jeff Bracken, former general manager of Lexus USA

In addition to building high-quality vehicles, Lexus is dedicated to giving back to communities around the world. The company supports numerous philanthropic initiatives, including education, health and wellness, social welfare, and environmental protection.

“Our goal at Lexus is to make positive changes in the world through sustainable practices that benefit people, society, and the planet.” -Colin Hensley, Vice President of Lexus Marketing

Lexus’s mission is to provide customers with an unparalleled ownership experience from purchase to servicing. Owners can expect personalized attention and support from trained technicians and advisors, along with innovative technology and convenient services like at-home maintenance and complimentary loaner vehicles during repairs.

“At Lexus, we strive to build more than just cars; we aim to leave lasting impressions with every interaction and experience.” -Susan Elkington, Lexus division general manager

Lexus is not just a luxury car brand. It’s a lifestyle that embodies the finest craftsmanship, exceptional quality, and unparalleled customer service. If you’re in the market for a high-end vehicle with a commitment to sustainability and community engagement, look no further than Lexus.

Lexus’s Design and Features

When it comes to luxury cars, Lexus is definitely a name that stands out. The brand is known for its excellence in design, performance, safety, and technology. Let’s take a closer look at some of the features that make Lexus a top choice among car enthusiasts.

Lexus’s Signature Design Elements

Lexus is known for its distinctive styling, which combines sleek lines with elegant curves. According to the brand’s website, “Every nuance is artfully crafted to create a luxurious driving experience that goes beyond mere transportation.”

One of the most iconic elements of Lexus’s design is its spindle-shaped grille, which has become a hallmark of the brand’s vehicles. This feature adds both style and function, as it helps improve aerodynamics while also enhancing the vehicle’s presence on the road.

Another signature design element of Lexus is its use of L-shaped headlights and taillights. These lights not only provide excellent visibility but also add a touch of sophistication to the car’s overall aesthetic.

Each Lexus model is designed with attention to detail, from the placement of buttons and controls to the stitching on the seats. The result is a car that is both beautiful and functional.

Lexus’s Innovative Technology Features

In addition to stunning design elements, Lexus is also known for its advanced technology features that enhance both comfort and convenience for drivers and passengers alike.

One notable example of this is Lexus Enform, a suite of connected services that allows users to control their car remotely using their smartphone. With Enform, you can start your car, lock or unlock the doors, and even check the fuel level, all without ever stepping foot inside the vehicle.

Another innovative feature available on many Lexus models is the Heads-Up Display. This system projects useful information, such as speed and navigation directions, onto the windshield so that drivers can keep their eyes on the road at all times.

Lexus also offers a range of safety-focused technology features, such as Blind Spot Monitor and Lane Departure Alert, which help prevent accidents and keep drivers and passengers safe on the road.

Lexus’s Safety Features and Ratings

Speaking of safety, Lexus has always been committed to creating vehicles that are not only stylish and powerful but also built with safety in mind.

In fact, many Lexus models have earned high ratings from organizations such as the Insurance Institute for Highway Safety (IIHS). For example, the 2021 Lexus ES was named a Top Safety Pick+ by the IIHS thanks to its excellent crash test results and advanced safety features.

Aside from the advanced safety technology mentioned earlier, other safety features available on Lexus vehicles include adaptive cruise control, automatic emergency braking, and a pre-collision system with pedestrian detection.

“Lexus has emerged as one of the safest car brands in America,” said Jack Nerad, executive analyst at Kelley Blue Book. “With their innovative use of technology, like lane departure warning systems and pre-collision sensors, they continue to make driving safer and more secure.”

All in all, it’s clear that Lexus is much more than just a luxury car brand – it’s an experience. From its signature design elements to its advanced technologies and commitment to safety, there’s no doubt that Lexus remains at the forefront of the automotive industry.

Lexus’s Pricing and Value

When it comes to luxury cars, the price tag is often a significant factor in determining whether or not someone can afford to buy one. However, Lexus has managed to strike a balance between high-end luxury features and value for money.

Lexus’s Price Range and Options

The starting price for a brand new Lexus varies depending on the model and trim level you choose. According to U.S. News & World Report, the 2021 Lexus IS has a starting MSRP of $39,000, while the 2021 Lexus LS starts at $76,000.

In addition to these base prices, there are several optional packages that can be added to your vehicle for an extra cost. For example, the Luxury Package available for the 2021 Lexus ES costs around $2,620 and includes features like heated and ventilated front seats, driver seat memory settings, and more. The Mark Levinson package, which adds premium audio, costs approximately $1,940.

While these additional packages do come at an extra cost, they provide buyers with a range of customization options to ensure their vehicle meets their specific needs and preferences.

Lexus’s Value Compared to Other Luxury Brands

Compared to other luxury car brands like Mercedes-Benz and BMW, Lexus offers a relatively affordable option for those looking to own a luxury vehicle. According to Car and Driver, luxury cars typically start at around $40,000-$50,000 and can go up to well over six figures, with some models costing as much as $200,000 or more.

While Lexus’s models can still reach the upper end of this price range with various customizations and upgrades added on, they generally fall at the lower to mid-level in terms of pricing. According to Kelley Blue Book, a 2020 study found that three out of five luxury car buyers choose a vehicle priced under $60,000, which is where many of Lexus’s models fall.

“When it comes to affordability within the luxury segment, brands like Lexus are often seen as offering strong value relative to their competitors.” – Car and Driver

However, just because Lexus offers a more affordable option does not mean they skimp on luxury features and amenities. Many reviews praise the brand for its high-quality materials, smooth ride, advanced technology, and overall luxurious feel. Additionally, according to Kelley Blue Book, Lexus consistently ranks highly in terms of resale value, meaning these cars hold their value well over time compared to other luxury brands.

When considering whether or not Lexus qualifies as a luxury car, it’s important to examine factors beyond just the price tag. While the brand may offer a more affordable entry point into the luxury car market, they still provide top-notch quality and an impressive selection of features and options that make them a true contender in the luxury space.

Consumer Perception of Lexus

Lexus is a luxury car brand that has been producing high-quality vehicles for decades. It is an exclusive and prestigious brand, coveted for its superior quality vehicles, plush interiors, and advanced technology.

The consumer perception of Lexus is highly positive among luxury car buyers. The brand’s reputation has been built on its exceptional engineering capabilities, reliability, and customer service. Many consumers have expressed their satisfaction with the performance and comfort provided by Lexus cars.

“Lexus was the best!” -J.D. Power 2019 U.S. Vehicle Dependability Study

The brand is known for its ability to deliver luxurious driving experiences, which are often compared to those of other elite brands such as BMW and Audi. This perception is influenced further by the brand’s unique designs that portray elegance and sophistication, giving it an edge over its competitors.

In a survey conducted recently, many drivers pointed out that owning a Lexus vehicle makes them feel special, unique and top-class amongst peers. Additionally, they cited other reasons like smooth driving experience, fuel efficiency, and low maintenance costs that make the vehicle stand out from others in its category.

Lexus’s Reputation Among Luxury Car Buyers

Lexus has managed to create a niche for itself in the luxury car market through building a reliable and trustworthy reputation. They have achieved this feat by providing consistent customer service support and offering innovative technologies that set them apart from their counterparts.

Lexus boasts a wide range of models designed to appeal to various segments of the population, including SUVs, coupes, sedans as well as hybrids. All these models are crafted meticulously to suit the ever-changing lifestyles of different societies.

“Lexus blends refined styling, detail-oriented craftsmanship, comfort, and exhilarating performance with sheer automotive artistry. -Forbes Magazine

Furthermore, the brand focuses on ensuring that every car they produce is technologically advanced and eco-friendly without compromising on luxury or performance. This approach has attracted environmentally conscious buyers to Lexus vehicles and increased their market share significantly in recent years.

What Drivers Appreciate Most About Lexus Cars

One characteristic that drivers appreciate about Lexus cars is its smooth driving experience. The vehicle’s quality suspension system and refined engineering allow them to drive with ease and total comfort even in challenging terrains.

The plush interiors of these cars are also captivating. With aesthetically appealing designs and durable materials used in construction, it is no wonder why many customers often admire the impressive craftsmanship displayed by a typical Lexus model.

“There’s plenty to love about the NX with it being a true showstopper, head-turner, whichever you prefer to refer to it as.” -Car Buying Guide

The brand has prioritized safety features in all models, so much so that most Lexus models have been awarded high ratings by reputable safety rating bodies including IIHS and NHTSA. Numerous safety features offered by Lexus include pre-collision systems and adaptive cruise control among others.

Lexus remains one of the best luxury car brands globally and continues to thrive in today’s competitive automotive industry. They continue to tailor-make cars to suit customer specifications while maintaining the impeccable standards associated with the brand.

Comparing Lexus to Other Luxury Brands

Lexus is a luxury car brand known for its high-quality vehicles and premium features. In this article, we’ll compare Lexus to two other popular luxury brands: BMW and Mercedes-Benz.

Lexus vs. BMW: Which is Better?

The Lexus and BMW brands are often compared due to their similarities in pricing and performance. However, there are some key differences between the two brands that may influence your decision when choosing a luxury car.

In terms of reliability, Lexus has consistently been rated as one of the most reliable car brands on the market. On the other hand, BMW has had some issues with reliability, which can be frustrating for owners.

“Lexus is crowned as the best car brand overall by U.S. News & World Report’s annual Best Car Brand rankings.” -U.S. News & World Report

When it comes to driving experience, BMWs tend to have more responsive handling and sportier suspension systems than Lexus cars. This makes them popular among drivers who prioritize agility and performance over comfort.

Lexus models are generally more comfortable and quiet inside than their BMW counterparts. This makes them ideal for drivers looking for a smooth ride with minimal road noise.

“What really sets the Lexus apart from other luxury cars is functional beauty, where form follows function in design, engineering and details, resulting in an automobile that looks great and performs exceptionally well.” -Forbes

The choice between a Lexus or BMW will depend on your individual preferences. If you’re interested in a reliable, comfortable car with excellent resale value, Lexus is a great option. But if you’re looking for a more engaging driving experience and don’t mind dealing with potential reliability issues, a BMW might be a better fit.

Lexus vs. Mercedes-Benz: Which is More Luxurious?

When it comes to luxury cars, Lexus and Mercedes-Benz are two of the most well-known brands on the market. But how do they compare in terms of overall luxury and features?

In terms of exterior design, both Lexus and Mercedes have elegant, upscale looks that command attention on the road. However, some experts argue that Mercedes vehicles have a more refined, stylish appearance than Lexus models.

“Mercedes-Benz offers its customers sensual pure design with unmistakable character across all vehicle segments – from compact cars to luxury-class models.” -Daimler AG

Inside the cabin, both brands offer premium materials and innovative technology features. However, many drivers and critics agree that Lexus models tend to be more comfortable and spacious inside than their Mercedes counterparts.

Additionally, Lexus has a reputation for being one of the safest car brands on the market thanks to its advanced safety features and crash-test ratings.

“Lexus consistently delivers impressive levels of comfort, refinement, and reliability, plus one of the industry’s best resale values.” -Kelley Blue Book

On the other hand, Mercedes vehicles are known for their sporty driving dynamics and powerful engines. This makes them popular among drivers who prioritize performance above all else.

Deciding between a Lexus or Mercedes will depend on your individual priorities. If you want a luxurious car that prioritizes comfort and safety, then a Lexus may be a better choice. However, if you’re looking for a thrilling driving experience with strong performance capabilities, then a Mercedes might be more your style.

Frequently Asked Questions